AI Category Management Software for Retailers & Suppliers
DotActiv provides AI-powered category management software to help retailers and suppliers optimise shelf space, generate planograms, and improve in-store execution.
What does DotActiv do? It helps you plan, analyse, and execute category strategies using AI tools like Nova, Lola, and TrueView.
Trusted by 2,000+ retailers and used by 500+ internal consultants to manage real category environments.
How quickly can you implement DotActiv?
DotActiv is designed for fast deployment with minimal disruption.
At no additional implementation cost, we handle:
- Software setup and onboarding
- Data integration
- Conversion of existing PSAs and ICPs into DotActiv planograms
What solutions does DotActiv provide?
AI + Human Expertise = Retail Intelligence
A unified category management platform that combines AI tools and retail expertise to improve planning, execution, and performance.
What is Nova AI planogram software?
- Nova uses AI to generate planograms from the ground up. Built on zero-base logic, it creates intelligent shelf layouts based on shopper decision trees, your merchandising rules, and store format needs. Nova supports multiple AI models and can generate planograms for multiple store sizes in one step, helping teams move faster without sacrificing control.
Lola - LLM AI Category Management Assistant
- Lola is an AI-powered category management assistant built into DotActiv. With a modern, intuitive interface, Lola helps teams get answers faster, from querying internal data in plain language to analysing planograms and DRTs, accessing PowerBase guidance, and getting on-demand support. She also acts as a built-in retail reference, helping users clarify concepts and industry terms without leaving their workflow.
TrueView - AI Image Recognition
- TrueView uses image recognition to verify planogram compliance at store level. Upload shelf photos to automatically check execution, track implementation status in real time, and drill down by region, store, or category. With clear dashboards, detailed execution metrics, and direct feedback to Head Office, teams can quickly spot issues and keep stores aligned.
Assortment Optimization
- Leverage real-time data to refine your product assortments, ensuring they reflect local shopper needs and preferences. DotActiv’s customizable rules, templates, and data models identify gaps in your product offerings, recommending the ideal range to optimize performance.
Cluster Optimization
- Group stores and products based on localized factors such as customer demographics, sales performance, and regional preferences. Tailor assortments, pricing, and promotions by analyzing store-level data, ensuring that each location is stocked with products that cater to local shopper demand.
Floor Planning
- Analyze sales performance and unit movement across categories to inform accurate floor space allocation. It helps teams assign space based on real sales trends, ensuring high-performing categories are prioritized appropriately. Categories can be positioned strategically to improve product visibility and shopper flow throughout the store. The result is a more balanced layout that supports better engagement and stronger in-store performance.
Custom Reporting
- Build tailored dashboards that surface insights relevant to your specific business needs. It integrates data from multiple sources to provide a consolidated view of performance across categories. Teams can generate detailed, actionable category reviews that move beyond surface-level metrics. These insights support more confident decisions and more effective category strategies.
DotActiv Viewer
- Cut out unnecessary steps in your approval workflow to save time and reduce complexity. Centralize feedback and collaboration within one platform for greater clarity and efficiency. Simplify the approval process to speed up decision-making, allowing your team to focus on execution.
Why replace legacy category management systems?
Legacy systems are often slow to implement, difficult to maintain, and lack transparency.
DotActiv provides transparent pricing, fast implementation, a unified data structure, AI tools that support real-world category planning.
Generative Planogramming
Create planograms using AI, not manual drawing. Generate 1000s of store-specific planograms quickly using a model-agnostic AI engine.
AI Category Copilot
Query your retail data using natural language. Lola translates questions into SQL queries to provide insights on space, sales, and performance.
Compliance & Execution
Verify shelf execution using image recognition. Use computer vision to monitor compliance and reduce revenue loss from incorrect execution.
How is DotActiv used in real retail environments?
DotActiv is used by internal consultants to manage categories for retailers globally. This ensures:
- Features are tested in real environments
- Tools are built for practical use
- Continuous improvement based on real feedback
What support services does DotActiv offer?
Technical Support
24/7 technical support to resolve issues and maintain system performance.
Customer Success
Training, onboarding, and guidance to ensure effective use of the software.
Premium Support
Dedicated support for teams requiring deeper involvement and execution support.
Empower your customers through
Retail Sustainability
OUR WHY
Advocating for a sustainable future in retail has transitioned from an aspirational concept to an undeniable necessity.
Of customers are actively buying more environmentally friendly products.
The DotActiv Difference
Actionable Steps Towards Sustainability
- Our software empowers you to prioritize sustainability by identifying and highlighting eco-friendly products within your assortment.
- The range optimizer ensures that these sustainable products are given strategic prominence, aligning with both market trends and consumer preferences.
- By optimizing shelf space and improving visibility for sustainable products, you contribute to environmental responsibility while meeting the growing demand for conscious shopping choices.
Reduce data process complexity
Two-Way Database Integration
- Streamline your category management efforts with seamless database integration that reduces complexity and enhances efficiency.
- Automate data transfers to minimize labor costs and eliminate the risk of human error, ensuring more reliable and accurate results.
- Combine and analyze multiple datasets to unlock deeper insights and increase the strategic value of your data.
Amplify your category strategies with expert guidance
Premium Support Services
- Benefit from personalized assistance with a dedicated account manager who understands your business needs.
- Experience an end-to-end category planning process, from initial strategy development to data-driven planograms, ensuring your objectives are met at every stage.
- Combine and analyze multiple datasets to unlock deeper insights and increase the strategic value of your data.
Let DotActiv to build and maintain your database
Database Hosting
- Gain immediate access to a fully managed, scalable database infrastructure designed to support your business.
- Benefit from advanced security protocols and industry best practices, ensuring your data remains protected and compliant.
- Enjoy fast, reliable data processing that streamlines your operations and enhances overall efficiency.
Implement planograms the first time, on time
Activ8
- Seamlessly integrate with DotActiv software to automatically distribute new and updated planograms to stores for timely implementation.
- Access and manage implementation details from both mobile and desktop, ensuring flexibility and control from anywhere.
- Choose to host Activ8 on your own servers or let DotActiv handle hosting for a worry-free experience.
How much does DotActiv cost?
No "Contact Sales" friction. No hidden implementation fees.
DotActiv offers transparent pricing with no hidden implementation fees. Choose a plan based on your business size and requirements.
FREE
Best for Evaluation & Micro-Retailers
$0
LITE
Best for Independent Retailers & Beginners
$800
/ license / year
*Excludes localised tax
PRO
Best for Category Professionals & Suppliers
$2000
/ license / year
*Excludes localised tax
ENTERPRISE
Best for Retail Teams & Floor Planners
$4500
/ license / year
*Excludes localised tax
ENTERPRISE AI
Best for Retail HQ & High-Volume Operations
$7500
/ license / year
*Excludes localised tax
Create planograms using AI, not manual drawing. Generate 1000s of store-specific planograms quickly using a model-agnostic AI engine.
What results can you expect from DotActiv?
Retailers and suppliers using DotActiv typically achieve: