Smarter Shelf Placement. Powered by AI.
Nova, Lola, and TrueView. The AI Trinity that replaces legacy complexity with intelligent execution.
Battle-tested by 500+ internal consultants.
Trusted by 2,000+ retailers.
Seamless setup. No disruption.
We handle the integration for you. Including converting your existing PSAs and ICPs into DotActiv planograms, at no cost.
Battle-tested by 500+ internal consultants.
Trusted by 2,000+ retailers.
Seamless setup. No disruption.
We handle the integration for you. Including converting your existing PSAs and ICPs into DotActiv planograms, at no cost.
Our Solutions
AI + Human Expertise = Retail Intelligence
A unified set of tools that helps teams align strategies, improve execution, and drive consistent category growth.
Nova - AI-Powered Planogram Generation
- Nova uses AI to generate planograms from the ground up. Built on zero-base logic, it creates intelligent shelf layouts based on shopper decision trees, your merchandising rules, and store format needs. Nova supports multiple AI models and can generate planograms for multiple store sizes in one step, helping teams move faster without sacrificing control.
Lola - LLM AI Category Management Assistant
- Lola is an AI-powered category management assistant built into DotActiv. With a modern, intuitive interface, Lola helps teams get answers faster, from querying internal data in plain language to analysing planograms and DRTs, accessing PowerBase guidance, and getting on-demand support. She also acts as a built-in retail reference, helping users clarify concepts and industry terms without leaving their workflow.
TrueView - AI Image Recognition
- TrueView uses image recognition to verify planogram compliance at store level. Upload shelf photos to automatically check execution, track implementation status in real time, and drill down by region, store, or category. With clear dashboards, detailed execution metrics, and direct feedback to Head Office, teams can quickly spot issues and keep stores aligned.
Assortment Optimization
- Leverage real-time data to refine your product assortments, ensuring they reflect local shopper needs and preferences. DotActiv’s customizable rules, templates, and data models identify gaps in your product offerings, recommending the ideal range to optimize performance.
Cluster Optimization
- Group stores and products based on localized factors such as customer demographics, sales performance, and regional preferences. Tailor assortments, pricing, and promotions by analyzing store-level data, ensuring that each location is stocked with products that cater to local shopper demand.
Floor Planning
- Analyze sales performance and unit movement across categories to inform accurate floor space allocation. It helps teams assign space based on real sales trends, ensuring high-performing categories are prioritized appropriately. Categories can be positioned strategically to improve product visibility and shopper flow throughout the store. The result is a more balanced layout that supports better engagement and stronger in-store performance.
Custom Reporting
- Build tailored dashboards that surface insights relevant to your specific business needs. It integrates data from multiple sources to provide a consolidated view of performance across categories. Teams can generate detailed, actionable category reviews that move beyond surface-level metrics. These insights support more confident decisions and more effective category strategies.
DotActiv Viewer
- Cut out unnecessary steps in your approval workflow to save time and reduce complexity. Centralize feedback and collaboration within one platform for greater clarity and efficiency. Simplify the approval process to speed up decision-making, allowing your team to focus on execution.
Break Free from the Legacy Oligopoly
Retail has reached an inflection point. The era of "Black Box" automation and multi-year implementation cycles is over.
Legacy Systems: High friction, opaque pricing, and "technical debt" that slows you down.
DotActiv Enterprise: Transparent economics, "Glass Box" AI, and a unified SQL architecture that delivers ROI in weeks, not years.
Generative Planogramming
Don’t Draw. Generate. The world’s first Model-Agnostic AI engine. Create 1,000s of physics-compliant, store-specific planograms in minutes.
AI Category Copilot
Don’t Report. Ask. Democratize your data. Translate natural language into complex SQL queries to find “Space-to-Sales” insights instantly.
Compliance Loop
Don’t Guess. Verify. Close the execution gap. Use Computer Vision to audit shelves and recover the 5-10% of revenue lost to non-compliance.
Software Built for Reality, Not Just Demo Days
Unlike software vendors who ship code and walk away, we live in your world. DotActiv operates a global Category Management Service Bureau.
- The Feedback Loop: Our own consultants use Nova, Lola, and TrueView every day to manage categories for major retailers.
- The Result: "Quality of Life" features and robust engineering that survive the rigors of real-world retail. If it doesn't work for us, we don't ship it to you.
Empower your customers through
Retail Sustainability
OUR WHY
Advocating for a sustainable future in retail has transitioned from an aspirational concept to an undeniable necessity.
Of customers are actively buying more environmentally friendly products.
The DotActiv Difference
Actionable Steps Towards Sustainability
- Our software empowers you to prioritize sustainability by identifying and highlighting eco-friendly products within your assortment.
- The range optimizer ensures that these sustainable products are given strategic prominence, aligning with both market trends and consumer preferences.
- By optimizing shelf space and improving visibility for sustainable products, you contribute to environmental responsibility while meeting the growing demand for conscious shopping choices.
Reduce data process complexity
Two-Way Database Integration
- Streamline your category management efforts with seamless database integration that reduces complexity and enhances efficiency.
- Automate data transfers to minimize labor costs and eliminate the risk of human error, ensuring more reliable and accurate results.
- Combine and analyze multiple datasets to unlock deeper insights and increase the strategic value of your data.
Amplify your category strategies with expert guidance
Premium Support Services
- Benefit from personalized assistance with a dedicated account manager who understands your business needs.
- Experience an end-to-end category planning process, from initial strategy development to data-driven planograms, ensuring your objectives are met at every stage.
- Combine and analyze multiple datasets to unlock deeper insights and increase the strategic value of your data.
Let DotActiv to build and maintain your database
Database Hosting
- Gain immediate access to a fully managed, scalable database infrastructure designed to support your business.
- Benefit from advanced security protocols and industry best practices, ensuring your data remains protected and compliant.
- Enjoy fast, reliable data processing that streamlines your operations and enhances overall efficiency.
Implement planograms the first time, on time
Activ8
- Seamlessly integrate with DotActiv software to automatically distribute new and updated planograms to stores for timely implementation.
- Access and manage implementation details from both mobile and desktop, ensuring flexibility and control from anywhere.
- Choose to host Activ8 on your own servers or let DotActiv handle hosting for a worry-free experience.
Enterprise Power. Transparent Pricing.
No "Contact Sales" friction. No hidden implementation fees.
We offer software editions to fit any budget. Choose the right plan for your retail or supplier business. Our software solutions are designed to meet the needs of retailers and suppliers of all sizes and specialties.
Free
- Who is it for?
- Evaluation & Micro-Retailers
Lite
- Who is it for?
- Independent Retailers
Pro
- Who is it for?
- Category Professionals & Suppliers
Enterprise
- Who is it for?
- Retail Teams (Unified Floor & Shelf)
Ent. AI
- Who is it for?
- Retail Teams (HQ & Batch Jobs)
THE DOTACTIV IMPACT
Retailers and suppliers have achieved significant, measurable results by choosing DotActiv's category management solutions