Co-Innovation AI Lab For Our Most Invested Customers.

The DotActiv AI Lab is an exclusive co-innovation programme. We partner exclusively with our most invested retailers and suppliers to co-innovate and solve high-impact category management problems together.

We limit co-innovation projects strictly to our most invested clients, ensuring that every engagement receives direct senior-level attention and delivers unmatched strategic value.

30+ Countries

AI tools (Nova, Lola, TrueView) in daily production use.

Global Bureau

Continuously refined inside our global Service Bureau.

Proven Methodology

Structured Idea Testing & a clear commercial path.

Some of our featured clients:

What Clients receive

As a DotActiv AI Lab client, you gain more than technology; you gain a strategic seat at the table with:

First-mover capabilities and co-innovated technology not yet available to competitors.

Direct influence on solution design through structured Idea Testing.

A dedicated co-innovation framework from initial validation through paid innovation to enterprise rollout.

Transparent IP framework: you retain full ownership of your data and business logic; DotActiv retains ownership of the underlying software and models.

Option for limited competitive exclusivity on the co-developed solution (negotiated case-by-case).

A production-ready solution rather than a prototype left on the shelf.

Apparel & Hybrid Space

Planning logic where traditional CPG fails.

Consumer Decision Trees

Linked to AI merchandising & capacity logic.

Zero-Base Planograms

Multi-format generation at scale.

Assortment Optimisation

Space optimisation under real constraints.

Closed-Loop Compliance

Compliance +

Image Recognition +

Performance

Automated Support

Materially reduces planner effort.

Who this is for

The DotActiv AI Lab is built exclusively for ambitious category leaders ready to engineer the future of retail. We partner with organisations that:

Have dedicated executive sponsorship and capital allocated to AI and category transformation.

Tackle space and category management problems that off-the-shelf software cannot solve.

Are ready to contribute senior expertise and operational data to co-develop production-ready solutions.

Seek high-accountability collaboration and first-mover competitive advantage rather than transactional vendor pilots.

“We deliberately limit the number of concurrent co-development projects so each one receives proper senior focus and advances both the client’s competitive position and our product roadmap. The organisations that engage at this level gain capability their competitors will only see later — if at all.”

KYLE DORFLING   |   CEO – DOTACTIV

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