Case Study: Bath Care Category

With help from DotActiv, this pharmacy chain increased the sales and units movement for their Bath Care category by 31% and 20% respectfully.

BATH CARE CASE STUDY

The retail brand chosen for this case study is a South African pharmacy chain comprising over 100 stores and specialising in providing an all-around healthy living lifestyle solution for the whole family.

They are a leading specialist in a variety of different categories, including Over the Counter, Dispensary, Insecticides, Toiletries, Baby, Bath Care, Vitamins, and Veterinary.

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WHAT TO EXPECT FROM THIS CASE STUDY

The retail brand chosen for this case study is a South African pharmacy chain comprising over 100 stores.

With help from DotActiv, they increased the sales and units movement for their Bath Care category by 31% and 20% respectfully.

WHO IS THIS PHARMACY CHAIN?

We give a brief explanation of who this pharmacy retailer is to provide context for the rest of the case study.

THE CHALLENGES FACED

We look at the challenge this pharmacy chain faced in the Bath Care category and what would happen if they didn’t address it.

THE SOLUTION PROVIDED

We unpack the solution that DotActiv provided and explain how it was implemented in this pharmacy chain.

THE RESULTS EXPLAINED

We provide the results, both practical and financial that this pharmacy chain experienced after implementing DotActiv’s solution.