Category Management Services
With DotActiv’s dedicated planning teams, you can confidently achieve your category management objectives faster and more efficiently than ever.
BE MORE EFFICIENT IN REACHING YOUR CATEGORY MANAGEMENT GOALS
We support category managers, planners and marketing teams with an environment-specific mix of category management services required to achieve best practices in data management, cluster, assortment, shelf and floor space optimisation.
Cluster Opitmization
Understand and adapt to shopper behaviour at scale with category-based clusters.
Cluster Opitmization
Assortment Optimization
Maximise your shelf space ROI with recommended space and inventory-aware assortments.
Assortment Optimization
Planogram Development
Get data-driven and performance-enhancing planograms delivered to perfection every time.
Planogram Development
floor space optimization
Reduce floor congestion and maximise shopper flow with strategic data-driven floor plans.
floor space optimization
data analysis
Make smarter category management decisions gained from in-depth insights into your product categories.
data analysis
retail advisory
Uncover insightful answers to the critical category management questions you should be asking.
retail advisory
database management
We’ll build and maintain your category management database so you always work with one version of the truth.
database management
data processing
We’ll build and maintain your product and fixture libraries so you can focus on what’s core to your business.
data processing
Head of Global Off Trade Customer Marketing, Diageo
IMPROVE YOUR PERFORMANCE IN RECORD TIME
1
Access to Talented
People
We use our structured methodology to guide all meetings to provide guidance. We can deliver all services remotely via your preferred video conferencing tool.
2
Deep Technical and Industry Expertise
Our global customer base and education investments enable us to understand how to achieve category performance efficiently.
3
Tried and Tested Methodologies
Our tried and tested methodologies bring clarity and simplicity to category management, resulting in consistent outputs that deliver results.
4
Powerful Proprietary Software
Our category management software allows us to deliver exceptional results as it considers the interdependent nature of category management.
5
Strategic, Tactical and Transactional Services
We deploy a mix of strategic, tactical and transactional services to deliver meaningful results in record time to act as true partners to our clients.
6
Results-Centred Service with Clear ROI
We use agreed-upon objectives to guide our category optimisation services, which we measure continually to refine strategies and tactics.
7
Convenient Time-Saving Format
We use our structured methodology to guide all meetings to provide guidance. We can deliver all services remotely via your preferred video conferencing tool.
8
Approachable
Consultants
Our talented and professional consultants are approachable, sincere and helpful. We always strive to deliver honest and constructive advice.
THE DOTACTIV IMPACT
Our clients have all seen a significant impact on their bottom line when they use our Category Management Services.
to
SALES INCREASE
to
STOCK TURNS INCREASE
to
MARGIN INCREASE
WHY SHOULD YOU CHOSE A DOTACTIV SOLUTION?
- Control rising inventory levels
- Improve category profitability
- Maximise your selling space
- Create visually appealing displays
- Identify opportunity gaps
- Increase foot traffic
- Increase basket sizes
- Ensure product layout consistency
- Improve your buying consistency
- Reduce out of stocks
- Make smarter business decisions
- Reduce excessive inventory holding
National Sales Manager, Haircare at Amka
ENJOY A CONVENIENT ONLINE SERVICE EXPERIENCE
We provide professional category management software and services to blue-chip retail clients worldwide without the hassle and expense of on-site consultations.
We can host all consultations remotely via your preferred video conferencing tool. We also offer our services across all time zones. All of our work is subject to senior oversight from DotActiv management to ensure the highest quality outputs.