Case Study: InMotion Luggage Category

With help from DotActiv, InMotion increased the average sales and units movement for its Luggage category by 43% and 37% respectively.

INMOTION LUGGAGE CASE STUDY

InMotion is the largest airport-based electronics retailer in the United States. Styled as a top destination for anyone who needs electronics on the go, they have over 120 stores across the country, branded as InMotion, Soundbalance and Headphone Hub.

The electronics retailer carries brands such as Apple, Beats by Dr. Dre, Bose, Fitbit, GoPro, mophie, Samsung and Sony.

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WHAT TO EXPECT FROM THIS CASE STUDY

With help from DotActiv, InMotion increased the average sales and units movement for its Luggage category by 43% and 37% respectively.

WHO IS INMOTION?

We give a brief explanation of who InMotion is to provide you with context for the rest of the case study.

INMOTION'S GOAL

We look at the goals that InMotion wanted to achieve for its Luggage category and why they chose these.

THE DOTACTIV SOLUTION

We unpack the solution that DotActiv provided and explain how it was implemented in InMotion.

THE DOTACTIV IMPACT

We consider the practical and financial benefits InMotion experienced after implementing DotActiv’s solution.