Case Study: Makro Ciders Category

With help from DotActiv, Makro increased the average sales and units movement for their Ciders category by 22% and 19% respectively.

MAKRO CIDERS CASE STUDY

Makro is a wholesaler chain and subsidiary of Massmart’s warehouse division. The wholesaler also has international ties to Walmart after the American multinational retail company offered to buy a controlling stake in Massmart Holdings.

The wholesaler chain trades in national and house brands in the Food, Liquor, and General Merchandise categories and caters to personal, commercial and wholesale customers.

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WHAT TO EXPECT FROM THIS CASE STUDY

With help from DotActiv, Makro increased the average sales and units movement for their Ciders category by 22% and 19% respectively.

WHO IS MAKRO?

We give a brief explanation of who Makro is to provide you with context for the rest of the case study.

MAKRO'S GOAL

We look at the goals that Makro wanted to achieve for its Soft Drink category and why they chose these.

THE DOTACTIV SOLUTION

We unpack the solution that DotActiv provided and explain how it was implemented in Makro.

THE DOTACTIV IMPACT

We consider the practical and financial benefits Makro experienced after implementing DotActiv’s solution.