AI-Powered Category Management Software
The world’s leading brands rely on DotActiv
Some of our featured clients:
FREE
Best for: Testing the tool- Monthly Allowance: 20 Credits
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Nova Usage:
Limited to basic, +- 10 Planos a month - Lola Included*
-
TrueView Basics:
Not Available -
TrueView with Image Recognition:
Not Available
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DotActiv Viewer:
N/A - Planogram Generation
- DotActiv KnowledgeBase Access
LITE
Best for: Independent stores- Monthly Allowance: 100 Credits
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Nova Usage:
6 - 50 Planos per month - Lola Included*
-
TrueView Basics:
Not Available -
TrueView with Image Recognition:
Not Available
-
DotActiv Viewer:
N/A - Everything in Free plus:
- Planogram Reporting
ENTERPRISE
Best for: Retail Teams- Monthly Allowance: 700 Credits
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Nova Usage:
40 - 330 Planos per month - Lola Included*
-
TrueView Basics:
Included with 4 or more licenses -
TrueView with Image Recognition:
Included with 7 or more licences -
DotActiv Viewer:
Included - 2 Viewer licenses per DotActiv Enterprise License - Everything in Pro plus:
- Assortment and Cluster Optimization
- Floorplanning
Core Features
AI Features & Usage
Monthly Allowance
Support Services
FREE
Best for Evaluation & Micro-Retailers
$0
✓ Limited use*
✓ Limited use*
✕
✕
✕
✕
✕
✕
✓ Limited use*
20 credits
Limited
✓
✕
✕
✕
✕
✓
✕
✕
✓ Limited use*
LITE
Best for Independent Retailers & Beginners
$800
/ license / year
*Excludes localised tax
✓
✓
✕
✕
✕
✕
✕
✕
✕
100 credits
6–50 planos/month
✓
✕
✕
✕
✕
✓
✓
✓
✓ Proactive Support
PRO
Best for Category Professionals & Suppliers
$2000
/ license / year
*Excludes localised tax
✓
✓
✓
✓
✕
✓
✕
✕
✓ Custom Dashboards
300 credits
18–140 planos/month
✓
✕
✕
✓ (with 8+ licenses)
✓ (with 15+ licenses)
✓
✓
✓
✓ Proactive Support
ENTERPRISE
Best for Retail Teams & Floor Planners
$4500
/ license / year
*Excludes localised tax
✓
✓
✓
✓
✓
✓
✓
✓
✓ Custom Dashboards
700 credits
40–330 planos/month
✓
✕
2 viewers
✓ (with 4+ licenses)
✓ (with 7+ licenses)
✓
✓
✓
✓ Proactive Support
ENTERPRISE AI
Best for Retail HQ & High-Volume Operations
$7500
/ license / year
*Excludes localised tax
✓
✓
✓
✓
✓
✓
✓
✓
✓ Custom Dashboards
4000 credits
230–1900 planos/month
✓
✓
5 viewers
✓ (with 2+ licenses)
✓ (with 4+ licenses)
✓
✓
✓
✓ Proactive Support
FREE
Best for: Testing the tool- Monthly Allowance: 20 Credits
-
Nova Usage:
Limited to basic, +- 10 Planos a month - Lola Included*
-
TrueView Basics:
Not Available -
TrueView with Image Recognition:
Not Available
-
DotActiv Viewer:
N/A - Planogram Generation
- DotActiv KnowledgeBase Access
LITE
Best for: Independent stores- Monthly Allowance: 100 Credits
-
Nova Usage:
6 - 50 Planos per month - Lola Included*
-
TrueView Basics:
Not Available -
TrueView with Image Recognition:
Not Available
-
DotActiv Viewer:
N/A - Everything in Free plus:
- Planogram Reporting
PRO
Best for: Category Managers- Monthly Allowance: 300 Credits
-
Nova Usage:
18 - 140 Planos per month - Lola Included*
-
TrueView Basics:
Included with 8 or more licenses -
TrueView with Image Recognition:
Included with 15+ licenses subject to fair use -
DotActiv Viewer:
N/A - Everything in Lite plus:
- Database Integration
- Assortment and Cluster Maintenance
- Optional Database Hosting
- Retail Analytics
ENTERPRISE
Best for: Retail Teams- Monthly Allowance: 700 Credits
-
Nova Usage:
40 - 330 Planos per month - Lola Included*
-
TrueView Basics:
Included with 4 or more licenses -
TrueView with Image Recognition:
Included with 7 or more licences -
DotActiv Viewer:
Included - 2 Viewer licenses per DotActiv Enterprise License - Everything in Pro plus:
- Assortment and Cluster Optimization
- Floorplanning
ENTERPRISE AI
Best for: Retail HQ/Batch Jobs- Monthly Allowance: 4000 Credits
-
Nova Usage:
230 - 1900 Planos per month - Lola Included*
-
TrueView Basics:
Included with 2 or more licenses -
TrueView with Image Recognition:
Included with 4 or more licenses -
DotActiv Viewer:
Included - 5 Viewer licenses per DotActiv Enterprise AI License - Everything in Enterprise
Your Category Planning AI Assistant
Ease of Access: Simplify data retrieval and insights for all, regardless of technical skills.
Efficiency: Accelerate information extraction to boost productivity.
Data Insights: Get sales figures, product performance, and metrics instantly via SQL-based queries.
Knowledge at Hand: Access answers from our knowledge base to maximize your DotActiv software.
Conversational Intelligence: Seamlessly continue context-aware conversations for smoother interactions.
Continuous Planogram Automation
Auto Planogram Refresh: Automatically updates planograms for accurate listings, placements, and facings.
Scheduling Tasks: Automates the scheduling of planogram updates to align with your current business data and rules.
Approval Workflow: Manages approvals, notifying users when action is needed.
Integration with Import Utility: Updates planograms via Import Utility for easy implementation.
Generative AI Planogramming
The Industry’s First Model-Agnostic Planogram Automation Engine
The Strategist: Utilizes advanced LLMs (like Gemini and OpenAI) to determine the logical placement of products based on sales performance, shopper psychology, and your specific category hierarchy.
The Precision Engine: Validates every AI decision against physical reality to enforce dimensions, gravity, and merchandising rules, ensuring 100% implementable planograms.
Zero-Base Generation: Create thousands of store-specific planograms from scratch. Handles the heavy lifting, reducing planogram creation time by 50-80% and freeing your team for strategic innovation.
Your Context-Aware AI Copilot
Democratizing Data Science for Category Managers
Context-Aware Intelligence: Understands what you are looking at. Ask questions like “Show me the top 10 slow movers in this category,” and Lola executes the query against your live database immediately.
Flatten the Learning Curve: Reduce “Technical Debt” by eliminating the need for specialized data analysts or complex report building. Bridges the gap between raw data and merchandising strategy.
Instant Action: From identifying gaps in your assortment to explaining optimization logic, Lola provides the “Why” behind the data, empowering faster, more accurate decision-making.
Closing the Execution Loop
Computer Vision for Real-World Compliance
Real-Time Audit: Store staff simply photograph the shelf. TrueView analyzes the image against the active planogram in your database to verify product presence and positioning.
Recover Lost Revenue: Target the 5-10% of sales typically lost to poor compliance. TrueView turns shelf data into actionable tasks, ensuring you get the full value of the space you’ve planned.
Get started with DotActiv now
Sign up for a free 14-day software trial, or if you know what you want, buy DotActiv software now.
PREMIUM SUPPORT SERVICES*
Pricing on Request
For retailers or suppliers with an internal planning team requiring additional hands-on support. You'll receive access to our latest processes, consultation templates, and everything in-between.
- DotActiv Viewer**
- Role-Player Onboarding
- Database Integration Support
- Personal Account Manager
- Consultation Reporting Templates
- Latest Category Planning Processes
- Expert Training
- Detailed Project Plans
- Floorplanning Rollout
- Quality Benchmarking
- Ongoing Updates
- Monthly Validation Reports
- Advisory Consulting
FULL CATEGORY PLANNING SERVICES
Pricing on Request
For retailers or suppliers who would like us, as a service provider, to do the hard work on their behalf while having sign-off authority on plans throughout the process.
- DotActiv Viewer**
- Planogram Development
- Assortment Optimization
- Cluster Optimization
- Floor Space Optimization
- Retail Data Analysis
*DotActiv Premium Support Services includes a once-off $2700 initiation fee that covers all the critical aspects needed to deliver the quality service you deserve.
**Our service clients receive unlimited internal access to DotActiv Viewer.
DotActiv provides 24-hour IT support, Monday to Friday.
Frequently Asked Questions
WHAT HAPPENS AFTER I'VE MADE MY SOFTWARE PURCHASE?
Once your purchase is complete, your team gets immediate access to the platform and can begin setting up.
For Lite users, this is almost instant, you receive your download link and license key, and you can start exploring right away.
For Pro and Enterprise, the process includes database integration. While you can access the software immediately, full functionality is unlocked once your data is connected, typically within a few weeks.
HOW LONG SHOULD IT TAKE ME TO CREATE MY FIRST PLANOGRAM?
Most teams create their first planogram within a few days of getting started. With onboarding and support in place, the process is structured so you’re not figuring things out alone. You move quickly from learning the platform to applying it in your actual categories.
WHAT SOFTWARE TRAINING CAN I EXPECT?
Training is built into the platform from day one. Every user gets access to:
- DotActiv Academy (structured, step-by-step learning)
- A practical Knowledge Base you can use while working
For Pro and Enterprise users, this goes further with:
- Dedicated onboarding sessions
- Guided setup aligned to your data and categories
You’re not expected to learn everything upfront, the training is designed to support you as you work.
WHAT SUPPORT CAN I EXPECT?
Support isn’t a separate add-on. It’s part of how the platform works. Every plan includes DotActiv Academy and Knowledge Base access. As your plan scales, so does the support with more hands-on guidance, proactive check-ins, and help applying the software to real category decisions. If something doesn’t make sense, or your team gets stuck, we step in and help you move forward, whether that’s using a feature or fixing part of your process.
You’re not on your own.
HOW WILL DOTACTIV ASSIST ME WITH DATABASE INTEGRATION?
For Pro and Enterprise users, database integration is a key part of setup.
We provide:
- Clear documentation for connecting your database
- Structured onboarding to guide the process
- Support to ensure your data flows correctly into the platform
While integration typically takes a few weeks, you can still access the software immediately and begin preparing your planning workflows in parallel.
ARE THERE ANY HIDDEN SETUP OR IMPLEMENTATION FEES?
No, the price you see is the price you pay for the software. There are no mandatory setup or implementation fees required to get started.
Optional professional services are available if you want deeper support (like advanced data integration or outsourced category planning), but these are entirely your choice.
No surprises. No hidden costs.
HOW IS PREMIUM SUPPORT DIFFERENT FROM STANDARD SUPPORT & CUSTOMER SUCCESS?
Standard support gives you the foundation:
- Training (Academy)
- Knowledge Base
- Guided onboarding
- Ongoing assistance when needed
Premium support is more hands-on and embedded into your operation:
- Dedicated success guidance
- More proactive involvement in your category processes
- Support that goes beyond “how to use the tool” into “how to apply it properly”
It’s designed for teams that want closer alignment, faster execution, and more direct input into their category strategy.
CAN I OUTSOURCE CATEGORY PLANNING TO DOTACTIV?
Yes, we can run your category management process end-to-end using our software and team.
This includes:
- Building and maintaining category plans
- Standardising how decisions are made
- Rolling out planograms across stores
- Continuously refining based on performance
Everything still runs through the DotActiv platform, so you always have visibility and control, even when we’re doing the work for you.