Case Study: Self-Medication Category

With help from DotActiv and a leading pharmaceutical distributor, this independent pharmacy chain increased the average sales and unit movement for their Self-Medication category by 23% and 12% respectfully.

SELF-MEDICATION CATEGORY CASE STUDY

For this case study, we looked exclusively at the Self-Medication category, and how a supplier gained influence over shelf space positioning and allocations for their products by providing performance-enhancing planograms to their retail customer, an independant pharmacy chain with 70 stores.

The resident store pharmacist had the following to say:

“I would like to thank our supplier for their sponsorship of this initiative. Since the initial implementation, we have shown positive growth in sales and profitability in our Self-Medication department. I would also like to thank DotActiv for their effective and efficient assistance with this initiative.”

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WHAT TO EXPECT FROM THIS CASE STUDY

With help from DotActiv, a leading pharmaceutical distributor gained influence over shelf space positioning and allocations for their products through planograms.

As a result, the independent pharmacy chain increased the average sales and unit movement for their Self-Medication category by 23% and 12% respectfully.

WHO IS THIS PHARMACY CHAIN?

We give a brief explanation of who this independent pharmacy chain is to provide context for the rest of the case study.

THE CHALLENGE FACED

We look at the challenge the pharmacy chain faced in the Self-Medication category and what would happen if not addressed.

THE SOLUTION PROVIDED

We unpack the solution that DotActiv provided and explain how it was implemented in this pharmacy chain.

THE RESULTS EXPLAINED

We provide the results, both practical and financial that this pharmacy chain experienced after implementing DotActiv’s solution.