Case Study: Ultra Liquors Spirits Category

With help from DotActiv, Ultra Liquors increased the average sales and units movement for its Spirits category by 11% and 5% respectively.

ULTRA LIQUORS SPIRITS CASE STUDY

Established in 1986, Ultra Liquors developed a privately held hybrid retail/wholesale liquor business and has over 80 stores nationwide.

Ultra Liquors is also a destination retailer for the Spirits category.

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WHAT TO EXPECT FROM THIS CASE STUDY

Ultra Liquors developed a privately held hybrid retail/wholesale liquor business and has over 80 stores across South Africa.

With help from DotActiv, Ultra Liquors increased the average sales and units movement for its Spirits category by 11% and 5% respectively.

WHO IS ULTRA LIQUORS?

We give a brief explanation of who Ultra Liquors is to provide you with context for the rest of the case study.

ULTRA LIQUORS' GOAL

We look at the goals that Ultra Liquors wanted to achieve for its Wine category and why they chose these.

THE DOTACTIV SOLUTION

We unpack the solution that DotActiv provided and explain how it was implemented in Ultra Liquors.

THE DOTACTIV IMPACT

We consider the practical and financial benefits Ultra Liquors experienced after implementing DotActiv’s solution.